Plaid and plastic were in taste this past catwalk.
The transparency was the note of the season. Apparently, the plastic is able to give that extremely fine note.
Chanel was maybe the one that emphasizes it and used it the most. It was a clever way to underline the codes of the Maison Chanel as well as flatter the clothing.
It is really a sign of l air du temps. Indeed, we live in a world where transparency is demanded and it is a visual interpretation of what is being demanded in our daily lives. Transparency in business, transparency in the photograph. We are all getting ready for that Instagram picture or this snap.
See through clothing is not as new as we would a thing. It started in the 19th center was Jean Philippe Worth “ designer for the renowned Paris couture House Of Worth had a client who objects to the thickness of the taffeta lining of her dress, which was described as thinner than a cigarette paper”. According to Wikipedia. Prior to that French Louis Sebastien Mercier invented the semi-sheer muslin gown. During the 19th century light and translucent fabric where fashionable.
Why Now?
It is the time what else to show? Why not have a raincoat that will already show your outfit under the clothe Isn’t that an easy way for your clothing. We have been seeing so many sheer those past two years that it is almost logical to have PVC and plastic making a come back on the scene. It was almost missing. It does enhance the clothing that you already Have on like Chanel used it. Even that The printed PVC does give an intriguing stylish look that is extremely easy to marry and justify the season of Fall and Spring. Like Balmain used it.
To Conclude It is a great thing that the PVC is coming back to it right now. It was the time we saw so many sheers that it was the time make its come back. Not the real question is Haute Couture getting inspired by the PVC Shoe trend that is going on since 2017? Chanel did come out with the PVC high boots that were matching the theme of their show to the perfection of the falls. However, it was already in ready to wear since I bought my see PVC boots from Public Desire in 2017. So the question remains.
My first experience in a Pop-Up store was vintage clothing sold in a truck as a consumer experience that was ridding thought New-York City. After this experience you have an hard time seeing a luxury pop-up store.
A pop up store is a temporary retail space that can sell anything. It was first seen in the world of retail in the 1990 in larges cities. Everything consumable has been at one point or an another sold into a pop store. This was made even more obvious when I went to visit the Hermes Lavomatic Wash themed pop up. This summer Hermes decided to travel across major US cities with a silk wash pop up store themed.
The question that came to my mind is why a brand access on timelessness would choose to include temporary as a new business model?
This is an interesting paradox to analyze.
It is good to say that anybody can set up a pop-up shop. There is nothing more democratic than the pop-up.
According to the popular website Shopify those are the reason why pop store exist as a retail form and the step by step on how to open a pop-up store: https://www.shopify.com/guides/ultimate-guide-to-pop-up-shops/why-run-a-pop-up. The pop up create for each and every brand three main things. It generate revenues, it create brand awareness and a customer engagement.
The luxury business models is in any point different.
However, it did create an effect of total surprise. Isn’t that surprising when you know that you have to be on a waiting list for an Hermes bag to be able to walk into an Hermes Pop-up store. The theme was the Hermes wash. The second total novelty was the theme. The Andy Wharol Brillo inspiration to the Hermes Wash. I was welcomed by selling representative in white camisole with a sixties head band. I would have preferred a men in a white camisole sincerely. This theme was actually really surprising and give a fresh perspective to Hermes in my mind. It was focused just on Les Carres d’ Hermes.
This particular pop up had a theme that had a clear connection to something in temporal in the art world. There was this clear echo with the Andy Wharold Brillio installation but instead this was an Hermes wash Box disposed all over on the walls and on the front window along with Les Carres. This theme created a sense of interaction with the space.
However, the luxury and especially with Hermes those are objects made for life an objet pour la vie. To see it into a temporary installation that was almost an art installation really made me wonder.
Is luxury trying to expend by doing such moves or is it trying to promote the brand ?
The pop-up by nature has endless creative limits in which way we give a consumer an experience.
If we really think about would I have gone to an Hermes store and photograph the store the way I did without the pop-up ? The answer is in the question and evidently no. I went as a potential customer in order to know what was this about. I personally moved to this point to have this experience of the Hermes Wash theme. Consequently, it is a successful retail strategy it makes the customer move or in my case intrigue. Other luxury brands has done pop-up store in the past but I will not write about that because the pop-up store is really a retail experience.
Here is my third point it changes the customer experience. From the vintage clothing in a truck to the luxury Hermes art installation pop-up. Each time my experience was different. As a matter of fact our generations and the up coming generations are experiences savy. The fact that we are constantly stimulated to get our attention make those generations wanting more that just look at that or a nice display. There is a culture of the experience that is being created and cultivated right now. An experience that you can share and then the object pour la vie/ or the object for life become something more something that you actually lived with. Everything fades away in the face of death. However, experience makes you feel alive. The pop-up store if you do it well does creates this for you. For example, I did not went to an Hermes store I went to experience the Hermes Wash. I of course was redirect by a lovely card to their Boutiques in New-York. However, my experience of it was fantastic.
Finally, if the temporary is being metamorphose into an in temporal concept experience which was the case, it is being successful. It gave a new perspective on the brand. It gave a new pulse to the Hermes Story as well. That was innovative, gentle and surprising. This is part of what luxury is. Monsieur Bernard Arnault has a book called the Creative Passion. The title really reflect the essence of luxury this constant search for novelty and innovation. This desire of the new mix with an historic rooted DNA and codes. Luxury is more than an expensive object or a certain idea of elite. Luxury is the capacity of transcending time. It is this access to immortality. In order to cultivate and grow this access you need to metamorphose your strategies. A gorilla marketing move such as a pop-up store is much more than a temporary retail space, with the passion of creativity you can really transcend it into an experience. In that sense it is in temporal. For example, the result is that to this day I remember the display, I lost all of my pictures when I lost my phone but still remember the locations what I saw around the conversation with my mother that I had and the experience that the Hermes Wash could give me. Even premium brand can give moment of luxury thought a pop-up.
To conclude the universe of luxury is fascinating of experience. First of all, money is tool to access to more of the potential that life can give. To more humanity, to more beauty, perfection, history and story what makes us human. People have no difficulties combining H&M with Hermes as part of their identity. The relationship to luxury and branding in general is evolving and pop-up are wonderful ways of bringing this evolution.
Since I have lost all my photos from this pop up I have decided to bring what we do best which is the creative passion and I am creating a portfolio for Hermes. Hermes will have an entire portfolio we are done with the first part. For this we are created a Modern Odyssey where the journey is being celebrated. The legend wants Plato who condemn the human creativity slept with the Homer Odyssey under his pillow. This is the paradox that immortalized the text of Plato. Why a men who condamn would actually love what he condamn most.
We live in a world of followers and as Jack Ma says “ headache copy cats” where difference and progressed is being bullied where originality is being threatened. So like Ulysse make the journey count more than the vengeance. Where the woman can be a creative force and be an Ulysse more than a Penelope. Like Homer wrote it in his song/ poems because the book is divided into “chants”, your challenges and failures can be overcome into triumphs. Make the fatality in the story of the gods a push though and create your journey. There is no destination but life is nothing more than a journey and with that you can have des objets pour la vie/ object for life.
Everything is about pearls this season,pearl this precious rarity always appropriate since to fix itself on oysters as well as all bags and shoes of the 2017-2018 accessories. There is never such a thing as coincidences
What do you think When do you think of pearls? It is not to be judgmental but analytical! The first thing that I think when I think of pearls it is my memory of my grand mother and the presents that she offered to me when I was 8 were pearls. We know that fashion is always about readapting period of styles. This is how fashion constantly reinvent itself. However how an object that does have an old fashion connotation can become one of the trendiest item of a season? There is no such a thing as coincidences. We are intelligent enough to realize that this is a trend.
How did a classic came back as trend? How did all the sizes and positions are adopting it? How did the market allowed a new mass production of fake and real pearls ? What made such a popular enjoyment for the pearls? Why do we assume that all of the pearls are real meanwhile 99% of them are fake?
If we really want to think on that trend, we first have to get to the story of pearls. It has its own legend and carry its own meaning. Pearls are a classic because of human history first. Then invaded or reflected into the pop culture. Officially the sign of wealth and purity in all human civilizations and times. Pearls were found in sarcophagus in Persia since the oldest time gold and pearls are signs of wealth. Julius Cesars made a treaty to limit the access in pearls. He limited how much we could wear them. Whereas, in Chinese dynasty it was a sign of wealth and purity that the royalty could wear them. We found also a that in the Persian Golf the abundance of pearls made it culturally popular. Indeed the amount of oyster in the death sea made the pearls in the Persian Gulf and pearl where the center of the pearl trade and it was the source of wealth as much as we do value oil today. So for the first time in the history we have a common sign of wealth on the known territories were pearls, gold and salt are valued and then latter oiled arrived as a common human currency. (Yes salt was the first human currency that there is in the human civilizations).
So what did gave pearls rarity ? For that we have to watch how pearls are made. A classic is often made by a rare need or by a timeless product. All of those histories and representation enabled the pearl to be considered as a classic over the time and human period. Pearls carries their legend and settled an idea of precious rarity due to their history.
To understand this myth we have to understand the rarity of the product across the centuries. What is a pearl after all? According to the Jewelry Editor pearls are a “freak of nature”. They are part, of a bacteria that randomly hits inside the oyster and the classification of the animal. This bacteria form and create the pearl. To understand why it became a classic that could be passed on and travel in the human culture we have to understand how it was formed and end up being a fashionable code. It end it up being a fashion Icon tool for several houses. The pearl is enclosed in its environment and take a more or less a bigger form.
At first, they were hunted by end and many people lost their lives. Their found themselves in culture of oyster were some areas would have more and some area would Have less. Culturally it makes no doubt that they would develop a legend from there. In the Persian Gulf the seas were so abundant in pearls that some legends were born there that could help the item to become popular and known.
There is one Japanese named Kokichi Mikimoto who invented pearls culture for the first time in the history. It took 12years for the oyster to cultivate a perfect one. For a long time the market claimed that pearl culture was inferior it just exploded in the 1920’s and as a coincidence it appeared very popular into the 1920’s design of the Annee Folles years in cabarets. We have the first appearance of the connection between the market value and the fashion in history and it would be far from being the last time.
Pearls over the years became a cultivable forms. We are not gonna let wealth out of human control or signs of wealth out of human control.
In order to analyze the trend of pearl it is really important to first underline the fact that for decades pearls were a fashion classic for first ladies, queens and princesses. However we can really say that the one that wore pearls are a set that women was Chanel she really started and created a classic for fake pearl. It is impossible to talk about about pearls in fashion without mentioning the name Chanel. For decades this couture house played and created style after style, set after set of pearls. It became one of the codes of Gabrielle Chanel. This most certainly kept the pearl to reinvent itself over the decades and other fashion houses played with pearls has much as the house of Chanel. Well she is the one that stated among other popular and unpopular things that she wanted “a rope” out of pearls.
Everyone knows how she could change the fashion with her introduction of codes that were revolutionary for the time. After many searches people focuses on announcing that the pearls are going on and on like vogue but what is interesting to notice is that Coco Chanel was the first one to exaggerate those “rope of pearls.” As she said “ A woman needs to be rope in a rope of pearls.”
It is the first time that the fake is being exaggerated. The plastic comes to a high price just for fashion. It came under all forms shapes and design sitting the one next to the other. To dress again the woman even more.
The fact that for the first time a house turned it into a codes could allow the infinite reinvention of the pearls at all times.
All sizes are possible.All amounts are now possible. We are not into the small earring or the queen and kings set over ample puffy dress.
For the first time it changes into multiple size fake pearls. The Morden woman or and mass production society have been unconsciously predicted . What is now being considered the premise of the classical modernity.
Plastic pearls that we visually assume and take for pearls are entering in the fashion. Fake or real, it is just the form of it seem to really make the buyer enthusiast as well as the designer and play on the form of it. If we take for example the bag or the Chanel 2014the Minaudière a bag . This bag is a bag in form of pearl. The small Good Gone Bad Video Showcase it briefly. This is the sign that the pearl have entered into the pop culture. Even bags are created for it. They turned its allusion into a realistic product.
It is interesting that during my searches nobody as seem to notice that the apparition of the pearls in the runway since 2014 to 2017 correlate with an interesting sociological facts. This must give me a justification to write this extremely nerdy article. Indeed, most of the pearls are now being cultures and farmed like the majority of any consumable things in this planet.
Chanel and other social codes and classics have pushed the pearl to its extreme and introduced the first drape of fake pearls in the world of design. A true precursor of culture. The house did played with this code. However, there is an undeniable fact that the pearls since 2014 keeps showing itself over and over in on runways. When is It going to hit fast fashion? Like sometimes like now with Aldo Shoes. Or Gucci in the fall 2017, and its cruise 2018, to the Kate Spade show to end up of Carolina Herrera Sneakers. Accessories seems to have adopted the pearl all over them.
To understand this rapid growth it seems that as we said before pearls are being cultivated. This originated from Japan as said earlier, however the Chinese market did pearl farming. 99% of the pearls that are being sold. Cultivating pearls allows a predictable growth of the pearls in the culture. The nucleus is posed and can farm and grow inside of the pearl according to factsanddetail.com.
A natural uncultivated pearl still cost 4000$ dollars compared to the cultivated shell that give a perfect round that sell for $75 to $100 dollars. This is part of Japan History and they still holds the historical organic farm. However most of the site from wikipedia to facts and details shows that the leader of the sales are still Chinese production according to the sites, 1500 or 1600 tons of pearls per years. That leads to a mass consumptions market of it. The more the market demands it the more is being indeed cultivated. The “Times Online indicated that in 2007 "China produced 1,600 tonnes of pearls..., more than 95 per cent of world production.” This would explain why from the cross of 10 years the pearls became part of our quotidian landscape.
The pearls had to get out of this massive production. Reshaping and reinventing it’s form to come and fix itself not so much from the oyster to our ears but to our shoes and bag as well.
When you think about it, it really does make sense. This object so cherished and yet so commonly accepted that we almost forget about it has shaped our landscape. Who does not posses Pearls under any form even fake. Everyone has a story with it. This mass production seem to me the starting point to this present facing trend. Indeed, a Tiffany sells oval freshwater pearl bracelets for $250 and necklaces for $375.
What is popular is not necessarily good. Popular originally comes from the word Popularis in Latin that means belonging to the people. Popular is not necessarily good or bad. It just means that it is being praised by a massive amount of population. So how did an object became so popular to found it s way into a majority of fashion run way in 2017 and normally into ready to wear some time here and there. It is because its a cultural classic, a common trait of the human culture. Also it sound that the reality is far from the runway.
It seems that it is due to the amount of tons being produced. Nobody wants what nobody wants and everybody wants what everybody. wants. Therefore the trend is born. If everybody wants it! The trend is born.
Indeed fake or real we just assume unconsciously that the pearls are real. Is the Gucci Pearls in the cruise are real? I cannot find from my whole searches. Those shoes pearl are real or fake? Having real pearl at your feet or instead of teeth its is really pretty much equivalent. Lets all dream and say that we can carry real pearl at our feet.
Factually, we can just assume that there are fake pearls due to the price of the Gucci Per of 1,100 but the stylish and beautiful design made it appropriate.
The facts of seeing pearls everywhere helped us to reinvent this classic. Does that makes sense in human behavior pattern?
By seeing an object so often that we all have a story with pearls that can resonate within us . We have to reinvent it and re-appropriate the style over and over again.
The art as well became popular, among the massive amount of. Portrait of Woman in Ropes of pearls the Veermer painting won it own legend with the simple earring. What was once for an Elite of collectors is now for all to be seen and have. The girl with an earring is also an apology to the pearls. This little round and shaped precious object slips itself everywhere across the centuries and in the human culture.
In every ears breaking the gender barrier to our shoes without even you noticing it. You fabricate stories with it, you flatter your beauty with it …
As Said Jackie Kennedy “pearls are always appropriate”, there are always here when you need them. Pearls real or fake ones are in your closet and will never ceased to exist across our history. They transport their own story and each one of us carry a special meaning that we gave to it. This simple “nature freak” is everywhere. Around your neck or roped around you if you choose to follow a classic of fashion. Ready to make your history! We do get a huge enjoyment by understanding phenomenon around us.
The Silk Road never ended it might have bring us to the Silicon Valley today but we still posses it. It is still open and we can see it by tracking the numbers.Clearly it is one of the most exported item.
From Veermer to Sneakers, it is traveling and reinventing itself. The massive production and it price explain the mass production and the expansion of this item.
Its history that resonates within everyone spirit. It is understandable and it would be idiot to not use it and reinvent it in the first place. This little object can slips into everything and disguised its fakes with no offense whatsoever. Chanel clearly played an historical major role into making fakes pearls being totally acceptable.
It is so ealisly manipulable that we start playing with it. You can Play with Dimond but the Dimond does not carry the same delight that the pearls bring. It s valuable meaning makes it harder to play with it as we do with the pearl. A fake Dimond are in fact not as accepted as the pearl. An ambassador of luxury Like Ch Gabrielle Chanel herself made iconic fake pearls. Coco Chanel stated “It’s disgusting to walk around with millions dollars around the neck because one happens to be rich. I only like fake jewelry….because it’s provocative”. That certainly helped to spread the reinvention of the fake pearls all over and made it acceptable for the masses.
What is interesting to notice as well is that here we really have reinvented the trend as being a part of a garment incrustation and to revive in Gucci or Chanel Or even the other trends.It is a point that the pearl moved from an incrustation to an another one. There is the incrustation of the oyster to the woman body. That is a visible statement in the Gucci or Guccy cruise season18.
It is a successful reinvention and rethinking of the item. That has became so popular that even the fakes are being totally accepted.
To conclude on the pearl journey. I wanted to mark it with my own personal resonance of pearls. Both of my grand mother had a huge impact in my life as a person and I feel like they never have leaved me. It might be personal but isn’t it better to sound awkward and share your story rather than not saying anything ? They had a major impact on me as a person. My grand mother gave me a heart made out of real pearls when I was 9 years old. I could not really understand the present but I felt like an equal. I was the equal in the world of the adult. I still have the heart made out of pearl that I am too scared actually to carry around, by fear of loosing it. I will never forget the time and how she gave it to me. As a child it was really a huge sign for me, like a signal that I did not belong to where I was but that did forced me to behave and feel like an adult. That I will never forget this emotional gesture. I hope you enjoyed this article and its visual, I do have an ongoing synesthesia. Tell us your own resonance to pearls we would be really glad to hear from it.
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It is in the late 70 S that the sneaker really picked up in the popular culture. I had witness someone telling me “ isn’t that keds that was selling two dollars the pair of sneakers?”. Two dollars a pair of sneaker! What two dollars would be today according to the inflation? It has the same buying power as 12.99 $. Do you see a lot of sneakers at this price nowdays ? For sure if we watch the evolution of the sneakers there is something that did picked up in the 70 s to make the shoes popular. However, it was still the two dollars affordable pair of shoes. So when did a two dollars item evolved into a 300 dollars item and why ? Well, for sure sneakers are an object that can carry an entire thesis The premise of this article might be unpopular but questions still remains. Why does a woman would wear sneakers ? Why the luxury industry is adoring them in their collections? How and why does low income product became a frenetic item in the luxury industry and within itself?Sneakers were first invented in the late 1800 century by the US Rubber Company officially. The first sole sneakers was invented by a man named Elijah McCoy. It was made initially to improved the sole shoes repLACE by rubber. Then it was taken and transformed into a hole new product by the U.S rubber Company for them to sell a few years after Elijah McCoy invented them. Probably a few of you know, that rubber was a material substitute to leather or wood and would result of a more affordable pairs of shoes. Indeed, they were first of all marketed for low income household. The rubber made no noise as people would step, the product got his name not by the form but simply by the noise it would not make. Sneaky ? It is so easy to sneak around with those items. To this day it gave the name sneakers. It was not to slow to enter into the athletic wears for Tennis & Basketball player and then was adopted by the youth later on. Today, everyone wear sneakers. Last time I took the train and all ages range were wearing sneakers. The 20 people in from my vision point 12 of them were wearing sneakers. Not the last collections, running shoes old, new, high or law. The guy next to me was wearing blue running sneakers and the two girls at my left one of them was wearing them. Quantitatively speaking if in a simple view point , more than the half of the people and gender confounded were wearing them this product is part of our culture.
In the 70’s, sneakers were starting to get popular exactly like today were a majority of people seem to adopt the sneaker culture. The only difference was that it was adopted by the youth. Nike came out with the first waffle tread, converse purchase the right from B.F.Goodrich, Asics first started to appeared and Adidas who were the first shoes sneakers art in the chain of brands.
The Mass production of the 60’s expended the market . Most importantly in the 70’s what happened was that in 1976, the first woman sneakers appeared. Whom extended the production and popularized it even more as not only a sport item but as an everyday product. The expansion, the mass production and the fact that the youth would wear it really can explain why today 5 people out of ten would wear a pairs of sneakers. It is comfortable and on a Saturday morning people going out in Manhattan wouldn’t want to wear anything else, beside something comfortable practical and fashionable that the sneakers embodied. More than the half in this wagon were wearing sneakers.
The fact that the sneakers arrived also in the feminine market really helped spread the culture faster since now everyone could wear it.
The sneaker culture could finally start.
But how the sneaker culture could develop so rapidly ? The big sneaker giants like Nike or Adidas will always dominate the market but the sneakers is not brand attach. Indeed, in this same subway for example two girls were wearing just simple fabric toile sneakers and a man of approximately 60 years old was not wearing a brand as well. They seemed to own the sneakers. In fact, this proves that the sneakers is a genra that can be appropriate by brand or non brand, like the genra a category within itself. In the register of fashion and ready to wear sneakers have developed its own genra and sections. In the 1980’s the first 100$ pair of sneakers the Air Jordan first appeared on the market. As well as the following innovation of the Air One. In 40 years we have gone though 100$ to pairs that are sold on auction 104.000 Dollars. It happen in an auction room in Hong-Kong last year. The internet lost his sense over the news:”The Gilmeister@thegilmeister88
Just set a new WORLD RECORD for the most expensive pair of sneakers ever at auction Worldwide!!! #nikemag@Nike ! Sold them for US$104k!!!
Sneakers are not an easy conversation to have. It does reveal passions. It has been so accepted by the popular culture that discussion about their presences is extremely contested. The world of the sneaker culture is so broad that there were no specific angle to take it to.I heard an interesting story that ended my worry to be unpopular and to discuss a subject that made me ask so much questions. There is this woman that exclaimed offended: “ Can you believe this ? She is coming to an important contract meeting with her pink sneakers on! Can you really believe it? Me I am not perfect but I dress accordingly for the meeting. I have small heels for everyone meeting.”
What about the luxury Industry? Are they condemn to heels because they associate it with a certain standard? If I Choose to go into an important meeting do I have to dress a certain way? The sad truth is that there is no real argument to those circumstances but examples.
When Steve Jobs was doing his almost religious ritual speeches to introduce his new product he did adopt like in corporate America a uniform. Apple is also part of corporate America and I assumed that they also had important meetings. Is it fair to notice that he did his speeches his uniform was the black Tuttle neck, the American Jean and in the classic new balance sneakers each and every time a new creation lunched at Apple in everytime a new inventions came out at apple, they would have his ritual speeches with his uniform on and the sneakers were part of it.
This story is not about someone judging someone else but someone following religiously the law of corporate America.
Is coming to a very important meeting with Nike Future sold for 104.000 dollars would have been appropriate ? Steve Jobs or important developers could have wore it in front of an entire audience? The truth is that we want more comfort and ease. It is a genra part of the popular culture everybody of any age group posses a pair of sneakers. Isn’t it a cause to consequences to see it appears everywhere ? Does sneakers Carry circumstances ?
If sneakers are a genra then everyone can posses one pair the culture of comfort and practicality moved also in the closet of everyone else but is sneakers a real luxury item ? As a matter of fact ,by seeing the Dior hand painted sneakers, to the sneakers Chanel. The luxury industry took the genra and did run with it. Can we come to a meeting in Dior Sneakers ? If Micheal Jordan was the first 100$ Dollars get out a pair of sneakers, and the price keep growing and growing then yes. The passion that sneakers culture develop is that nowadays everyone wants his own. People are making line and instant sold out each time the Jordan appears. So, luxury had to have it and represent it in their collection. The sneakers just keep expending and expending everywhere under every form. The luxury sneakers like Good Gone Bad Clothing Store Vintage Prada Shoes to the new hand painted sneakers by Dior. If you people lined up hours to pay 400 $ for the last Jordan it is logical that the genra crosses the industry and is also being used by the luxury industry. It means that people demand their comfort and the we have moved into a society that chose practicality and mobile population. I would like to put the argument that if the sneakers has entered into the luxury industry it is not anymore a period in time but it will be a timeless style. I mentioned earlier the example of the meeting and a person coming into the meeting with sneakers. Yesterday I did an another statistic. I came into this very hip styled place. It is always in those places that I run the most effective statistics you have no idea on the amount of people that you end up having in proximity to you. There was 50 people within an hour time in this corporate work frame 35 people were wearing sneakers. From the guy in the elevator leaving his office to the person going to a networking event after his job. It was 35 people among 50 again in the middle of the week were asking for practicality and mobility. Along with those needs and the technological improvement of the genre we can positively affirm that the sneaker is the shoe of the future.
I would like to also write about a point that has never been mentioned all along my research about sneakers. Is that the prices will keep increasing because unlike other shoes the sneaker has the capacity to constantly metamorphose itself. No other shoes or accessories as the possibilities to adapt to new trends, areas, people, mobility than the sneaker.It constantly offers a new purpose. This genre offers a total and permanent flexibility that it offers. I am in clothing and technology freaks and it would have never been possible for me to write just a small article about sneakers at all. If we observe their evolution only from the 80’s, it is the moving, evolving, innovating and constantly.
When I first started being interested in clothing and technology which is my passion I had strictly nothing but a bit of knowledge and creativity Indeed, the fashion industry constantly changes more and more rapidly but their way to do it stayed the same. It is a feodal way of doing it a needle, bobbin. However sneakers and my close study of them showed clearly that they are the item of progressiveness. I always have been seeking for hours and hours, and years what made the sneakers so special in our culture and it is clear that it had became the genra of the future. My dream was to work at Nike or Adidas to learn more about the technology of the shoe instead I had to do it on my own by analyzing every bit of it. I am not certain of a lot of things but it is to me certain that the genre of the sneakers is here to stay.
For example, for a shoes to cross into industries like we also have to imagine that the technology of it have also advances so far. Here we will focus how the technology improved so much to raise the price and make sneakers not a sport object but a part of the daily culture life of people.
Indeed the price of it raise because of the technological improvement. This really blossomed in the 80’s Starting by the hundreds of material innovations that started to appears inside the designs of each category of sneakers. Constant design and technological innovation forced the exponential growth of the sneakers into the popular culture. Mesh for example started by adding a lightweight and breathable characteristics to their designs. The use of textiles like nylon and canvas helped to get rid of the heavy leather. Thin fabrics started to get more and more popular and made a solid light weight shoe. To this day this is still the standard textile for the basketball industry. The biggest sneaker innovation was made by the Nike Air and The Air Jordan was also an extension of it in terms of design. The cushioning and the idea to add air into a in order to balance the speed of the walk or the run was revolutionary.
Then the gel came also into place as a technological innovation and will continue to grow and evolve. It is excellent for running, the gel give a light weight and a redundant consistency a full adaptation of the form and the speed, which will keep his following.
We will see the technology of the shoes in depth into an another article. This is a full article of it’s own. However, an another more recent technological innovation is the boost used by foam and it has responsiveness. Boost form is expending. All of this chronology of real analytics example to conclude that the technical improvement correspond in time to the first Air Jordan 100 $ Sneakers and at the same times the first Air Max.
I would like to finish this article on a story that is personal to me. It is difficult to open up about yourself but this will explain my love for sneakers and why I will always wear them and continues to study them or invent some. I was six years old that for the first time in my life I met Marc. The day, I met Marc I met sneakers. Marc is an adopted kid by my mom friend. He came to my native country at the age of 12. Marc was from the country side of Rwanda, where 1995 the genocide happened. He saw his entire family killed by the machetes. Besides the fact that death is already hard, barbaric decapitation is above atrocities. I meet Marc on my summer of vacation were we all went camping all together. Marc was jumping up and down the ail of the camping site showing his new sneaker. They were white basic Nike Sneakers. He never had sneakers, he was even showing stranger his new sneakers. Some scholars says that everything is done during your childhood. I am not so sure about this theory but this story never left me. We cannot measure how things have an impression over a child. One thing is sure is that today whenever I see people buying sneakers I think about Marc. Because how saw for the first time the impact of someone who had nothing, worst than having nothing lost it all could still find a deep joy and reconstruct a love and a desire for life.
I wish that Marc remember the feelings that he shared with everyone on that august. I wished that Marc remembers how simple feelings can evolve into deep passion and love in how things mark us instead of accumulating greed. This day I learned without knowing it how to communicate your love and interest for what you find marvelous and interesting. This is why this memory stays and I can continue to see it. Because it was that, That Marc Taught me without knowing it. Humans teaches us things though observation and we absorb it, the most important is to be aware of it and know how to grasp it.
Jacket or dress ? The New Feminism of the Multi Purpose wear ...
How do you feel when you have an item that can be two purposes ? It has became pretty rare in style to find a item that can have two purposes in one the dress and the jacket.
Since there is more and more pants in the women’s wear racks, we need to add the top and the blazer or the jacket to complete the look. Multi functionals items are rare.
When you think about it you have the dress and the jacket but wearing a pants requires you to have a top on top. (Silly play on the words still amuse me to this day.) .
The multi functional piece of clothing appears early in the fashion history. Due to the slower process of textile making and the extreme locality of clothing making. Most of the people could not afford to wear multiple clothing and accessories.Getting an item that could be multi-functional. It was a necessity to have multi functional use clothing.
Now it is interesting to see how do we view multi functional clothing in the mass of choices made by the fashion industry.
Is it a practical, amusing or even does it has a real use ?
Some designers love to surprise their audiences sometime with plurality of functions in some designs. We see that a lot in reversible clothing inside of the mass production fashion. The last example in date that we do not have in store the H&M X Kenzo reversible skirt. Both sides can be used and it sounds like a new hole dress in one.
Some designer amuse themselves by designing you two Jackets in one or the famous top or blazer. That we all dream to look like the single blazer with nothing underneath. Multi purpose Style or just sexy wear? Anyway, it is technically a multi purpose style.
In fact the multi purpose jacket blazer that you can open and be right on should be the new feminist fashion. Who would not want to be sexy and still ?
Does the multi purpose have a real use now days? Since we have fast textile and fashion, the initial economy of the double purpose is
gone however if we really think about it all together, most of the thing that we use have a multi purpose. Our phone store multiple of application, pictures, video, numbers and text. Our bags why our clothing should not also have multiple functionality.
Vintage or in the future that is an open question but definitely the new feminist sexy way to go.
